Influencer and Channel Plan
Advertisers must increasingly identify their target audience to ensure that their channel choices support their business objectives. Asennemedia’s experts will do this work for you. We cover all the possibilities, from the most well-known pioneers to the newest talents in influencer marketing. We are the first ones to learn about new influencer marketing channels and we know what kind of content works and where.
Aligning Influencers and Channels
Choosing the right influencers and channels is one of the most important steps in designing an influencer marketing campaign. The number of social channels is constantly growing, and audiences are spreading across different platforms. We handle the background research, channel selection and contacts with the influencers.
Collaboration between an influencer and a brand can flourish as a multi-channel partnership – a long-term, versatile commitment to work together brings results. When an influencer is visible in the brand’s other marketing activities and in many campaigns over the long term, it shows commitment to the collaboration. When influencers are seen having used the brand’s product or service more than once over a longer period of time, there is a real sense of impact.
Choosing an Influencer
1. Brand Match
We always choose an influencer for our proposals who is a good fit to the product or service being promoted. The best partnerships are those where the influencer and brand share values, target audience and enthusiasm for the product being promoted.
2. Size Category
Through the best-known influencers, you can get extensive visibility for your campaign and reach a large audience. The more limited target group and more specified content of micro-influencers, on the other hand, allows for very precise targeting. At Asennemedia, we know influencers from rising micro-influencers to industry pioneers.
3. Channels
We’ll keep you informed about new social media channels and their users. Choosing channels can be done by first selecting the influencers and then considering which of their channels are the most appropriate for your purposes. Alternatively, you can first select a channel and then look for the best influencers for your campaign.
Influencers are Versatile
The impact of an influencer extends beyond social media channels. When you choose an influencer to host your event, star in a commercial, send a PR gift, or even help develop a new product, you maximize the efficiency of your marketing investment through the influencer’s awareness and their ready-made target audience.
When you work with Asennemedia, you can trust that we always approach marketing holistically. Our experts’ strong strategic understanding of business and our creative team’s experience in advertising design bring fresh perspectives to influencer marketing campaigns.
Influencer Marketing and Audio
What if you could incorporate audio elements into your influencer marketing campaign? Audio is an intimate and powerful medium: it comes closer than the image or text, and evokes more emotions.
Did you know that you can also advertise to your audience through podcasts produced by Asennestudio? Our podcasts are listened to every month by over 250,000 people who are well-engaged with the podcast content. Depending on your target audience and the product you are promoting, you can choose from a range of podcasts on different topics.
